Lounge Lovers - Creative SEO Copywriting

Since August 2023, I’ve been crafting SEO-driven content for Lounge Lovers, showcasing their signature mix of style, quality, and personality. From product descriptions that sell the dream, to blog articles, landing pages, in-store messaging, radio scripts, and email campaigns, I shape words that connect, engage, and convert.

My writing not only describes furniture - it helps the customer see it in their home, and makes Lounge Lovers’ designs feel effortlessly essential. Each piece of copy is designed to reflect the brand’s professional, personal and playful voice, drive online engagement, and support sales.

If you'd like to read more of the blogs I've written for Lounge Lovers, head over to: https://www.loungelovers.com.au/blog

Light It Design -

Blog Articles and Social Media

For Light It Design, I wrote several blog articles and social media posts that brought their expertise in lighting design to life. My role was to craft engaging, SEO-friendly content that showcased their knowledge and passion for creating beautifully lit spaces.

Each piece was designed to educate and inspire, whether it was explaining the latest trends in lighting design or offering practical tips for readers. My focus was on creating content that was informative and aligned with the brand’s voice—professional, approachable, and full of bright ideas.

Afterglow Controls -

SEO Web Copy

For Afterglow Controls, I developed SEO-optimised website content and created a Tone of Voice guideline to establish a clear, professional, and customer-centric brand identity. My work involved translating technical details about Casambi products, system design, commissioning, and education into clear, accessible language for diverse audiences, including architects, interior designers, electricians, builders, and homeowners.

https://www.afterglowcontrols.com/